UPDATE: Nov. 26, 2023, 9:33 a.m. EST
The biggest shopping weekend of the year is ending soon, but there are tons of amazing Black Friday baby deals still happening on everything from everyday essentials to big ticket items like car seats and strollers. Here are just some of our editors' favorite deals:
- Pharmedoc Pregnancy U-Shape Full Body Pillow at Amazon — $36
$70(49% off): What to Expect moms deem this pillow a must-have if you want to sleep well while pregnant. They particularly appreciate the detachable extension that provides additional back or belly support. - Willow 3.0 Wearable Breast Pump at Amazon — $375
$500(25% off): The Willow 3.0 is a popular pump, and for good reason: The hospital-grade pump is free from dangling cords or bottles, allowing you to move around freely while you pump. - Owlet Cam Video Baby Monitor at Amazon — $59
$119(50% off):Don't let the size fool you! Owlet's compact baby monitor delivers crisp, clear HD video to your phone so you can always keep an eye on baby. - ANJ Power Swivel Rocker Recliner at Amazon — $360
$490(27% off): Although it's not advertised as a nursery rocker, but several parents-to-be say this faux leather chair is extremely comfortable and perfectly sized.
Whether you’re a parent trying to buy holiday gifts and everyday essentials without going broke or a parent-to-be hoping to score baby must-haves at a fraction of the cost, this year’s baby Black Friday deals are sure to keep you within your budget.
Of course, staying on top of all these Cyber Week sales can be challenging, especially with deals coming and going frequently. To help, we’ll be keeping track of the best Black Friday baby deals, so you can spend less time scouring the internet and more time enjoying Thanksgiving leftovers.
Black Friday baby deals
Below, check out the best Black Friday deals for parents. And be sure to bookmark this page and check back regularly: We'll be updating it with more amazing sales throughout the shopping holiday.
Black Friday car seat deals
- Up to 40% off Graco car seats on Amazon, including the Graco Extend2Fit Convertible Car Seat ($200
$235)and the Graco 4Ever DLX Grad 5-in-1 Car Seat ($300$400) - Up to 20% off Britax car seats on Amazon, including the Britax Willow S Infant Car Seat ($200
$250)and the Britax Marathon Clicktight Convertible Car Seat ($240$300 - 20% off UPPAbaby Mesa V2 in Gregory at Amazon — $288
$360 - 20% off UPPAbaby Mesa Max in Gregory at Amazon — $344
$430 - 20% off UPPAbaby KNOX Convertible Car Seat in Gregory at Albee Baby — $280
$350 - 30% off Maxi-Cosi Pria All-in-One Convertible Car Seat at Amazon — $189
$270 - 25% off Safety 1st Grow and Go Extend 'n Ride LX Convertible Car Seat at Amazon — $150
$200 - 25% off Graco 4Ever DLX 4-in-1 Convertible Car Seat at Target — $248
$330
Check out our roundup of Black Friday car seat deals for even more saving opportunities.
Black Friday stroller deals
An all-in-one car seat and stroller
This all-in-one travel system smoothly goes from a car seat to a stroller without any hassle — it's especially great for travel! Plus, it hardly ever goes on sale, so snagging it at this price is a rare opportunity.
Stroller deals
- 18% off the Doona Car Seat and Stroller at Albee Baby — $450
$550 - 25% off Evenflo Shyft DualRide Infant Car Seat and Stroller Combo at Amazon — $413
$550 - 19% off the UPPAbaby Cruz V2 in Gregory at Amazon — $560
$690 - 11% off Mockingbird Single-to-Double Stroller at Mockingbird — $400
$450 - 20% off BOB Gear Revolution Flex 3.0 Jogging Stroller at Amazon — $440
$550 - 20% off Munchkin Sparrow Ultra Compact Lightweight Travel Stroller at Amazon — $176
$220 - 30% off Baby Jogger City Select 2 Single-to-Double Modular Stroller at Albee Baby — $420
$600 - 28% off Baby Jogger City Mini GT2 All-Terrain Stroller at Amazon — $290
$400
Travel system deals
The extremely popular UPPAbaby Vista V2 convertible stroller NEVER goes on sale, so this is a true must-grab deal. Our editors swear by this travel system because of its smooth ride, roomy storage basket and ability to accomodate three kids at once.
- 35% off Graco Modes Nest2Grow DLX Travel System at Amazon — $358
$550 - 35% off Graco Modes 3 Lite DLX Travel System at Amazon — $215
$330 - 20% off Maxi-Cosi Siena CP 5-in-1 Modular Travel System at Target — $320
$400 - 20% on Maxi-Cosi Zelia Luxe Stroller & Infant Car Seat 5-in-1 Modular Travel System at Nordstrom — $400
$500 - 20% off the UPPAbaby Vista V2 in Gregory at Albee Baby — $800
$1,000
Wagon deals
- 20% off BOB Gear Renegade Canopy Stroller Wagon at Amazon — $600
$750 - 27% off The Wagon at Joey — $500
$685 - 38% off Graco Modes Adventure Wagon Stroller at Amazon — $299
$480
Check out our roundup of Black Friday stroller deals for even more saving opportunities.
Black Friday diaper deals
Stock up on diapers
You'll always need diapers and wipes, and this bundle of two popular Huggies products is a great Black Friday baby deal.
- 30% off Huggies Little Movers Diapers and Wipes Bundle at Amazon — $53
$76 - 30% off Huggies Little Snugglers Diapers and Wipes Bundle at Amazon — $54
$76 - 17% off WaterWipes Plastic-Free Original Baby Wipes, 12-pack at Amazon — $39
$46 - 23% on Triple Paste Diaper Rash Cream, 16 Oz Tub at Amazon — $31
$40 - 25% off Aquaphor Baby Healing Ointment at Amazon — $15
$20 - 28% off Munchkin Diaper Change Organizer at Amazon — $17
$23 - Free $15 gift card when you buy two enormous diaper packs from Pampers, Huggies and more at Target
- Free $10 gift card when you buy two packs of wipes from Pampers, Huggies and more at Target
- Free $10 Target Gift Car when you buy 2 Mega Boxes of Millie Moon Diapers at Target
Diaper bags
- 21% off Petunia Pickle Bottom Boxy Backpack Diaper Bag at Nordstrom — $150
$189 - 50% off JuJuBe BFF Baby Diaper Bag Backpack at Amazon — $98
$195
Black Friday feeding deals
An affordable electric breast pump
You don't have to break the bank for a powerful pump. Lansinoh's Signature Pro Double Electric Breast Pump is a portable and lightweight option with adjustable suction levels that help maximize milk flow.
Breast pump deals
- 25% off Willow 3.0 Wearable Breast Pump at Amazon — $375
$500 - 25% off Willow Go Breast Pump at Amazon — $263
$350 - 34% off Momcozy S12 Wearable Breast Pump at Amazon — $112
$170 - 25% off select Elvie breast pumps, including the Elvie Wearable Breast Pump ($210
$280)and the Elvie Stride ($189$270) at Amazon - 20% off Medela products, including the Freestyle Hands-Free Breast Pump ($280
$350), Harmony Manual Pump ($20$25), breast milk storage bags ($14$22)and more at Amazon - 19% off Lansinoh's Signature Pro Double Electric Breast Pump at Amazon — $67
$83 - 20% off Motif breast pumps, including the Luna ($142
$189) and the Motif Aura ($184$329) using code BLACKFRIDAY23 at Motif
Bottles and sippy cups deals
Award-winning baby bottles
Voted Best Baby Bottles in our Mom Must-Have Awards, Dr. Brown’s line of Anti-Colic bottles features a two-piece vent that prevents your baby from swallowing air, which helps keep gas and fussiness at bay.
- BOGO 30% off Tommee Tippee bottles at Target, including the Advanced Anti-Colic Baby Bottles
- 27% off Tommee Tippee Closer To Nature Anti-Colic Baby Bottles, 4-pack at Amazon — $19
$25 - 25% off NUK Simply Natural Baby Bottles at Amazon — $20
$26 - 20% off Dr. Brown's Natural Flow Anti-Colic Options+ bottles at Amazon — $19
$23 - 20% off b. box Sippy Cup with Fliptop Straw at Amazon — $11
$14 - 20% off b. box Toddler Sippy Cup and Trainer Cup at Amazon — $13
$16 - 20% off Baby Brezza One Step Baby Bottle Sterilizer And Dryer Advanced at Baby Brezza — $111
$140 - 23% off OXO Tot Bottle Drying Rack at Amazon — $20
$26
Bib deals
- 40% off b.box Silicone Bib at Amazon — $6
$10
Highchair deals
Not only is this chic modern highchair on major sale, but it also comes with a complete feeding essentials kit so you and baby will be all set once it's time to start with solids.
- 25% off Minla 6-in-1 Adjustable Highchair at Nordstrom — $188
$250 - 20% off Maxi-Cosi Moa 8-in-1 Highchair at Amazon — $144
$180 - 34% off The Chair at Lalo — $205
$310 - 20% off Stokke Tripp Trapp High Chair and Cushion with Tray at Stokke — $336
$419
Solids feeding deals
- 20% off Bentgo lunch boxes, snack boxes and more with code HOLIDAY20 at Bentgo
- 60% off your first Little Spoon order with code BESTDEAL
- 20% off Baby Brezza One Step Baby Food Maker Deluxe at Baby Brezza — $103
$130
Black Friday baby care deals
A set of gentle baby wash
What to Expect moms love Aveeno's tear-free, hypoallergenic formula and find it especially gentle on babies with sensitive skin.
- Up to 40% off Mustela baby products at Amazon
- 30% off select Frida Baby products on Amazon, including the Ultimate Baby Wellness Kit ($70
$100) - 29% off Aveeno Baby Eczema Therapy Moisturizing Body Balm at Amazon — $19
$27 - 41% off Aveeno Baby Daily Moisture Wash, 3-pack at Amazon — $27
$46 - 46% off Aveeno Baby Daily Moisture Lotion, 3-pack at Amazon — $25
$46 - 60% off iHealth No-Touch Forehead Thermometer at Amazon — $16
$40 - Up to 20% off Tubby Todd baby and toddler ointment, washes, sunscreen and more at Tubby Todd
Black Friday baby monitor deals
A high-tech baby monitor
Voted Best Baby Monitor in our 2023 Mom Must-Have Awards, the Nanit Pro delivers all the must-have features as well as top-notch sleep analytics to help your baby and you get a better night's sleep.
- Up to 50% off Owlet baby monitors, including the Owlet Cam Video Baby Monitor ($59
$119), Owlet Cam 2 Video Baby Monitor ($109$159)and Owlet Dream Duo Smart Baby Monitoring system ($319$400)at Amazon - Over 30% off Nanit monitiors, including the Nanit Pro Baby Monitor and Wall Mount ($208
$300) and Nanit Pro Complete Monitoring System ($232$380)at Amazon - 29% off HelloBaby Baby Monitor with Remote Pan-Tilt-Zoom Camera at Amazon — $43
$60 - 25% off eufy Security Spaceview Video Baby Monitor at Amazon — $120
$160 - 26% off CuboAi Plus Smart Baby Monitor at Amazon — $221
$299
Black Friday nursery deals
Parents of newborns rave about Halo's top-rated bassinet that swivels 360 degrees, making it so much easier to take care of baby from bed. The built-in amber night light and floor light, two vibration levels and four soothing sounds all help soothe baby, too.
Crib and bassinet deals
- 15% off Babyletto Lolly 3-in-1 Convertible Crib at Amazon — $552
$649 - 15% off Babyletto Hudson 3-in-1 Convertible Crib at Amazon — $425
$499 - 20% off Storkcraft Sunset 4 in 1 Convertible Baby Crib at Walmart — $85
$130 - 30% off HALO BassiNest 3.0 at Amazon — $154
$220 - 28% off Dream On Me Karley Baby Bassinet at Amazon — $46
$63 - 20% off Newton Bassinet & Bedside Sleeper with code NOVEMBER at Newton — $240
$300 - 25% off Maxi-Cosi Iora Bedside Bassinet at Nordstrom — $203
$270 - 25% off 4moms mamaRoo sleep bassinet using code 4BFCM25 at 4moms — ($338
$450)
Crib mattress deals
- 20% off Newton Crib Mattress with code NOVEMBER at Newton — $240
$300 - 28% off HALO DreamWeave Baby Crib Mattress at Amazon — $158
$220
Nursery furniture deals
- Up to $200 off Nurture& furniture, including the Crib ($674
$799) and the Glider ($974$1,099), and up to $750 off furniture bundles at Nurture& - 30% off Evolur Raleigh Upholstered Plush Seating Glider Swivel at Amazon — $245
$350 - 73% off Mack & Milo Abingdon Upholstered Swivel Reclining Glider at Wayfair — $240
$891 - 24% off Graco Remi 4-in-1 Convertible Crib and Changer at Wayfair — $380
$500 - 15% off Babyletto Toco Upholstered Swivel Glider and Stationary Ottoman at Amazon — $425
$499 - 15% off Babyletto Hudson 3-Drawer Changer Dresser with Removable Changing Tray at Amazon — $340
$399 - 25% off all all Ruggable rugs with code BF23
- 25% off bed sheets, towels and more at Brooklinen
So many parents swear by the mamaRoo swing to get a hands-free moment. It’s highly customizable to get the right speed, motion and even sounds to soothe baby.
Playard deals
- 29% off Guava Lotus Travel Crib at Guava — $200
$280 - 25% off 4moms breeze plus playard using code 4BFCM25 at 4moms — $225
$300 - 30% off Newton Travel Crib & Play Yard with code PLAY30 at Newton — $210
$300
Swing, rocker and bouncer deals
- 25% off Graco Simple Sway Swing at Amazon — $90
$120 - 25% off Ergobaby Evolve 3-in-1 Bouncer with code BFBOUNCER25 at Ergobaby — $149
$199 - 25% off 4moms mamaRoo using code 4BFCM25 at 4moms — $200
$270 - 20% off Maxi-Cosi Cassia Baby Swing at Nordstrom — $160
$200 - 25% off Maxi-Cosi Kori 2-in-1 Rocker Chair at Nordstrom — $105
$140
Swaddle and sleep sack deals
- 30% off Aden + Anais's Sleepsack Easy Swaddle, 3-pack at Amazon — $23
$32 - 20% off SwaddleMe by Ingenuity Original Swaddle, 3-pack at Amazon — $27
$33
Sound machines and more
- 21% off Hatch Rest 2nd Gen at Hatch — $55
$70 - 30% off Frida Baby 2-in-1 Portable Sound Machine + Nightlight at Amazon — $21
$35 - 30% off Nanit Smart Baby Night Light and Sound Machine at Amazon — $70
$100
Black Friday baby carrier deals
- 24% off Infantino Flip Advanced 4-in-1 Carrier at Amazon — $29
$38
Black Friday toy deals
- $30 off Lovevery Play Kits with code FUN30
- BOGO 50% off select toys at Target from brands like Fisher-Price, Leap Frog and Play-Doh
- Up to 56% off Melissa & Doug toys at Amazon
- Up to 55% off Barbie toys at Amazon
- Up to 20% off LEGO Duplo sets at Amazon
- 40% off select LEGO sets at Target
- 30% off Toniebox Audio Player Starter Set at Amazon — $70
$100 - 25% off Yourigami Kids and Toddler Play Couch at Amazon — $150
$200 - 40% off Skip Hop Silver Lining Cloud Activity Gym at Amazon — $39
$65 - 23% off Skip Hop Baby Foldable Activity Jumper at Amazon — $112
$145 - 30% off Skip Hop Baby Play Gym and Infant Playmat at Amazon — $60
$85 - 23% off Skip Hop 3-in-1 Baby Activity Push Walker to Toddler Scooter at Amazon — $50
$65 - 25% off Skip Hop Baby Play Gym at Amazon — $60
$80 - 30% off aden + anais Play and Discover Baby Activity Gym at Amazon — $63
$90 - 25% off Finding Nemo Mr. Ray Baby Activity Gym & Tummy Time Play Mat at Walmart — $40
$53 - 44% off Baby Einstein Clever Composer Tune Table at Amazon — $50
$90 - Up to 60% off puzzles, games, books and more at Mudpuppy
Black Friday baby clothing deals
Dress the entire family up this holiday season in adorable matching festive pajamas. Shop high-quality organic cotton PJs decorated with snowmen, presents, menorahs and more on them to make the most of the holidays.
Baby and toddler clothing
- Up to 64% off The Children's Place baby, toddler and kids clothing at Amazon
- 50% off all baby, toddler, and kids clothes at Old Navy
- Up to 75% off baby and toddler clothing at Gerber Childrenswear
- Up to 65% off baby and toddler clothing at Carter's
- Up to 60% off sitewide on baby and toddler clothing using code CYBER at Burt's Bees
- 50% off sitewide on baby, toddler and kids clothing at Monica + Andy
- Up to 40% off holiday pajamas, outerwear and outfits at Primary
- 30% off Cat & Jack clothing at Target
- 30% off pajamas with code LSFAM at Little Sleepies
- 25% off baby and toddler clothing at Loulou Lollipop
- 25% off Allbirds kids sneakers
- Up to 50% off baby and toddler clothing at Cooper Pearl
Matching family holiday pajamas
- Up to 73% off matching holiday pajamas at Carter's
- 30% off matching holiday pajamas with code LSFAM at Little Sleepies
- Up to 23% off Honest Baby matching holiday pajamas at Amazon
- Up to 60% off matching holiday pajamas using code CYBER at Burt's Bees
- 30% off matching holiday family pajamas at Target
Black Friday maternity and postpartum deals
Buttery-soft biker shorts for pregnancy
Lululemon's ultra-soft and suprisingly comfy-during-pregnancy Align leggings come in this biker short version, which are great for exercising. The best part? You'll wear them postpartum and beyond, too.
Maternity clothing
- Lululemon leggings, tops and more as low as $24, including the pregnancy-friendly lululemon Align High-Rise Pant 28" ($39+) and lululemon Align High-Rise Short 6" ($49+)
- 40% off Orolay Women's Thickened Down Jacket at Amazon — $110
$182 - 39% off Motherhood Maternity Women's Essential Over the Belly Leggings at Amazon — $15
$25 - 30% off pregnancy, postpartum and nursing clothing and accessories at Ingrid + Isabel
- 50% off all maternity and non-maternity clothes at Old Navy
- 30% off all maternity and non-maternity clothes at H&M
- 30% off Isabel Maternity by Ingrid & Isabel maternity clothes at Target
- Up to 35% off maternity bras and underwear using code BFCM at Bodily
- Up to 30% off Allbirds sneakers, including the pregnancy-perfect slip-ons
- Up to 50% off maternity sweaters at Amazon
- 52% off POSHDIVAH Women's Maternity Fleece Lined Leggings at Amazon — $19
$40
Nursing bras
A comfy bra for nursing and pumping
Use code BLACKFRIDAY to save on this all-purpose bra that allows you to nurse, pump and just live your life. It also won the What to Expect Mom Must-Have Award for Best Nursing Bra because of how easy moms say it is to use.
- Up to 50% off Bravado maternity and nursing bras at Nordstrom
- Up to 35% off nursing bras using code BFCM at Bodily
- 35% off Kindred Bravely maternity and nursing bras using code BLACKFRIDAY, including the Sublime Hands-Free Pumping & Nursing Bra ($33
$50)and the Sublime Adjustable Crossover Nursing & Lounge Bra ($26$40) - 30% off Motherhood Maternity Women’s Seamless Clip Down Nursing Bra at Amazon — $18
$25
Belly bands and wrap
- 30% off Frida Mom Postpartum Abdominal Support Binder at Amazon — $25
$35 - 25% off Belly Bandit maternity and postpartum support bands, including the B.F.F. Belly Wrap ($60
$80)and the Upsie Belly Support Band ($49$65)at Belly Bandit
Pregnancy pillows
- 49% off Pharmedoc Pregnancy U-Shape Full Body Pillow at Amazon — $36
$70 - 46% off Momcozy U Shaped Full Body Maternity Pillow at Amazon — $35
$65
Maternity and postpartum care
- 20% off Frida Mom Upside Down Peri Bottle at Amazon — $11
$14 - 25% off Frida Mom Postpartum Maternity Catch-All Pads, 18-count at Amazon — $9
$12 - 30% off Momcozy Postpartum Recovery Essentials Kit at Amazon — $35
$50 - 40% off Palmer's Cocoa Butter Formula Massage Lotion for Stretch Marks at Amazon — $6
$10 - 35% off Postnatal Vitamins at Amazon — $28
$48
Black Friday beauty deals
- 30% off Olaplex shampoo and conditioner at Amazon
- 30% off Living Proof haircare products at Amazon
- Up to 36% off TULA Skincare products at Amazon
- 20% off Supergood products using code CYBER23 at Supergoop
Black Friday home and tech deals
Vacuum deals
- 45% off iRobot Roomba 675 Wi-Fi Connected Robot Vacuum at Target — $155
$280 - 28% off BISSELL CleanView Swivel Pet Reach Full-Size Vacuum Cleaner at Amazon — $100
$139 - 28% off BISSELL Little Green vacuum at Amazon — $89
$124 - 31% off Dyson V11 Plus Cordless Vacuum Cleaner at Amazon — $500
$720
Kitchen deals
A coffee maker for a bold brew
One of the best deals on Keurig this Black Friday is on the K-Supreme, a compact model that can customize brews. Opt for a bolder flavor with the "strong" option or enjoy an iced coffee with the designated setting.
- Up to 50% off Yeti insulated drinkware at Amazon
- 30% off Nespresso coffee and espresso machines at Amazon
- 44% off KitchenAid 5.5 Quart Bowl-Lift Stand Mixer at Target — $250
$450 - 41% off Keurig K-Supreme Single Serve K-Cup Pod Coffee Maker at Amazon — $100
$170 - 57% off Cuisinart Air Fryer Toaster Oven at Target — $100
$230 - 44% off Keurig K-Mini Single-Serve K-Cup Pod Coffee Maker at Target — $50
$90 - 37% off the SodaStream Terra Sparkling Water Maker Bundle at Amazon — $100
$160
Tech deals
- 33% off Ring Battery Doorbell Plus at Amazon — $120
$180 - 50% off Beats Solo³ Bluetooth Wireless On-Ear Headphones at Target — $100
$200
Leah Rocketto contributed to this article.
Black Friday FAQ
When is Black Friday?
Black Friday will be on November 24, 2023. The shopping event always happens the Friday after Thanksgiving, though retailers will likely start offering deals earlier in the month. Black Friday was once exclusive to in-person shopping, but has evolved to include online shopping.
When is Cyber Monday?
Cyber Monday will be on November 27, 2023. The shopping event always occurs the Monday after Thanksgiving. But, as with Black Friday, many retailers start offering deals earlier in the month and save the best discounts for the shopping weekend.
When will Black Friday deals start?
Black Friday deals are often released as early as mid-October. The biggest discounts, however, will be offered closer to Black Friday and Cyber Monday.
Do baby items go on sale during Black Friday?
Baby items will undoubtedly be on sale during Black Friday. Aside from Amazon Prime Day, Black Friday offers some of the deepest discounts on baby gear, specifically big-ticket items like car seats, strollers and nursery furniture. In fact, historically, some highly sought after baby items only go on sale during Black Friday. Case in point: The Uppababy Vista V2 travel system typically goes on sale during the weekend.
How to find the best Black Friday baby deals?
The easiest way to find the best Black Friday deals is to bookmark this article, as we’ll be updating it frequently leading up to and during Black Friday weekend. You should also follow What to Expect on Instagram and TikTok, as we will be sharing some of our favorite deals there. Finally, we’ll be compiling the best Amazon Black Friday deals on our storefront, so be sure to follow that as well.
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